Launching soonSubscribe on YouTube@behindtheroasMarketing without the guesswork Launching soonSubscribe on YouTube@behindtheroasMarketing without the guesswork Launching soonSubscribe on YouTube@behindtheroasMarketing without the guesswork Launching soonSubscribe on YouTube@behindtheroasMarketing without the guesswork
Behind the ROAS · N° 01 Edition 01 · 2026 Subscribe
Behind the ROAS

Marketing without the guesswork.

Growth, GTM and AI-native marketing for founders, operators and marketers. Launching soon on YouTube.

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Sondos Ammdadl in a grey blazer, seated outside a cafe
Sondos AmmdadlGrowth & GTM

What the channel covers

Three topics

What sits behind the number.

01

Growth and GTM

Positioning, paid acquisition, conversion and launches. How the decisions get made, and what they do to revenue, CAC and retention.

02

Becoming AI-native

I am rebuilding my own marketing practice around workflows, agents and skills. You get the setups that work, and the ones that did not.

03

Business and people

Running an agency, leading teams, working with founders. The part of growth that never shows up in a dashboard.

Sondos Ammdadl with dark red flowers behind her

Who is behind it

Hi, I'm Sondos.

I'm a growth marketing strategist and GTM lead. I have spent more than six years working in AI, SaaS, digital products and online education.

I judge marketing by business outcomes: revenue, profitable acquisition, ROAS, CAC, LTV. Not activity, not impressions.

I also run Amados Strategies, a growth marketing agency for founders and CEOs.